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  • Jeremy A. Rosenau, David L. Wilson. Apparel Merchandising: The Line Starts Here
    Apparel Merchandising: The Line Starts Here
    Jeremy A. Rosenau, David L. Wilson
    Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. The text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product...
  • A. Michael Coleman. Collection Management Handbook: The Art of Getting Paid
    Collection Management Handbook: The Art of Getting Paid
    A. Michael Coleman
    This volume is dedicated to the thousands of professionals charged with the formidable task of converting credit sales into bank deposits. Whether they are titled as bookkeepers, customer service reps, salespeople, entrepreneurs, credit managers, collection agencies, attorneys, or bill collectors - they all play a pivotal and important role in our economy. Without the combined, dedicated efforts of the people assigned to this function, charge-offs would metastasize to catastrophic dimensions, sufficient to drive our economic infrastructure to certain calamity. Fortunately, however, in our untiring quest to fulfill the credit sale - getting paid - equilibrium is maintained, enabling stimulated circulation of currency, while in turn invigorating our economy. This volume is dedicated to these indefatigable souls, who for whatever hats they may wear ensure that customers dutifully honor credit terms, and in so doing, contribute to our economic well-being.
  • Nick Kane,Justin Zappulla. Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals
    Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals
    Nick Kane,Justin Zappulla
    What it takes to be a top seller Transform your sales approach with Critical Selling, the dynamic and powerful guide to accelerate the sales process and close more deals. From Janek Performance Group, the award??“winning sales training and consulting fir
  • William "Skip" Miller. Proactive Selling - Control The Process: Win The Sale
    Proactive Selling - Control The Process: Win The Sale
    William "Skip" Miller
    Many sales experts focus on a cookie-cutter sales "strategy," encouraging reps to push the customer through a pre-planned sales process - an approach that can drive customers away. With ProActive Selling, reps have a wide variety of flexible and effective selling tactics to choose from. This enables them to adapt and approach each sales call uniquely and keep the customer at the center of every sales presentation. By learning to think like the customer, sales professionals will learn to shift their own focus from the selling process to the buying process, and how to use the right tool at the right time. Miller's 15 practical selling tools let sales professionals in any industry: double the number of calls returned from prospective customers call high (where buying decisions are really made) and stay there increase the effectiveness of in-person and telephone sales interactions own the process and own the deal Plus, they'll learn how to speak the right language to buyers at any level,...
  • Butch Bellah. Sales Management For Dummies
    Sales Management For Dummies
    Butch Bellah
    Learn to: Reach your fullest potential in sales management Effectively inspire great performance from any sales force Prospect, recruit, and increase your organization???s income and success Learn to manage, recruit, and inspire your sales forc
  • Robert L. Shook. The Perfect Sales Presentation
    The Perfect Sales Presentation
    Robert L. Shook
    The Perfect Sales Presentation
  • Topgrading for Sales
    Topgrading for Sales
    Topgrading for Sales
  • Дмитрий Галун. Визуальный мерчендайзинг одежды и обуви
    Визуальный мерчендайзинг одежды и обуви
    Дмитрий Галун
    В данном сборнике статей рассмотрены все аспекты визуального мерчендайзинга, связанные с его эстетической составляющей, составляющей дизайна, принципы обоснования психологии визуальной презентации, приведен анализ основных положений логики, раскрыта сущностная характеристика визуального мерчендайзинга, как маркетинговой стратегии, направленной на увеличение продаж в розничных магазинах одежды и обуви.
  • Анна Бочарова. Эффективный отдел продаж. Персонал, тактика, стратегия
    Эффективный отдел продаж. Персонал, тактика, стратегия
    Анна Бочарова
    Книга содержит систематизированный 10-летний опыт жесткого и ироничного практика по построению эффективного отдела продаж в российских условиях. Это не адаптированный перевод или "творческий пересказ" книг западных "гуру", а полностью оригинальные и самостоятельные "рабочие" идеи, концепции и рекомендации, сфокусированные на проблемах именно отечественного бизнеса по эффективному подбору результативных "продажников", источникам новых клиентов, работающим техникам продаж, стратегиям специализации отделов продаж, входа на рынки, построения дилерских сетей и многому другому. Рекомендована собственникам и управленческому звену торговых компаний.

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