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  • A case study of entrepreneurship in international franchising
    A case study of entrepreneurship in international franchising
    The research will analyze the restaurant industry in Taipei and make the business plan of PHO24 franchisee with some forecasts based on two strategies including entrepreneurship and franchising. The supports from franchisor like logo, trademark, and training, etc, will reduce the pressures and challenges for franchisee. However, the research finds that in order to succeed in Taipei market, the individual who intends to take part in franchising should consider the Taiwanese taste, the balance between system and local factors and pay more attention on marketing. From the analysis, some suggestions are made to improve the efficiency and feasibility of business plan.
  • Guy Kawasaki. Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    Guy Kawasaki
    Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring...
  • Bill Griffeth. Bill Griffeth's 10 Steps to Financial Prosperity
    Bill Griffeth's 10 Steps to Financial Prosperity
    Bill Griffeth
    An award-winning CNBC anchor and respected financial expert condenses strategies that are sure to provide wealth for years to come into 10 crucial steps that can help readers achieve a secure financial future.
  • Jane Walmsley. Brit-Think, Ameri-Think: A Transatlantic Survival Guide
    Brit-Think, Ameri-Think: A Transatlantic Survival Guide
    Jane Walmsley
    An American broadcaster and journalist who lives in London with her British husband, Walmsley observes that Yanks and Brits have distinctly different "attitudes and aspirations." Here she catalogues some of those differences, and the subjects include pets ("What Joan Collins is to Yanks' fantasies, sheepdogs are to Brits' "); humor ("The vastly popular Johnny Carson Show laid a U.K. egg"); sports (cricket is "an exercise of such subtlety that only life long devotees can tell when the ball is actually in play"); consumerism ("British salespeople are very attached to merchandise and try hard to keep it in the store"); and public appeal ("To succeed in America, you have to be 'cute' "). Walmsley also covers sex, death, religion, war, television and ice cream ("the Great Levelerthe Yank version of pubs"). This is a fine, funny guide from a perceptive humorist. Copyright 1987 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title. ...
  • Nigel Botterill,Martin Gladdish. Build Your Business In 90 Minutes A Day
    Build Your Business In 90 Minutes A Day
    Nigel Botterill,Martin Gladdish
    ???What a revelation this book is. The E??“Myth gave the world the idea to "work on your business not in it". Now Nigel and Martin have given us the how to do it??? ??“ Martin Norbury, The Scalability Coach BUSINESS SUCCESS CAN BE YOURS in JUST 90 MINUTE
  • Business Analysis For Dummies
    Business Analysis For Dummies
    Business Analysis For Dummies provides readers with the tools and techniques used by successful business analysts to understand business environments and make informed decisions.
  • Business Skills For Dummies Three e-book Bundle: Body Language For Dummies, Persuasion and Influence For Dummies and Confidence For Dummies
    Business Skills For Dummies Three e-book Bundle: Body Language For Dummies, Persuasion and Influence For Dummies and Confidence For Dummies
  • Business Cards 3
    Business Cards 3
  • Business Skills All-in-One For Dummies, UK Edition
    Business Skills All-in-One For Dummies, UK Edition
    Fulfil your workplace potential with this indispensable handbook. Written by a team of experts, Business Skills All-in-One For Dummies is your complete guide to perfecting your communication, management and organizational skills. Inside you'll find simple techniques for improving your performance at work - everything from presentation skills, project management, persuading and influencing people, motivating (yourself and others!), managing your workload, managing a team and much more. No other book offers you this much in one volume. It's like having a whole team of business, communication and management experts sitting on your bookshelf...but much less crowded! Inside you'll find 4 books in 1: Book I: Communicating Effectively (covering communication, presentations, body language, confidence, persuasion & influence) Book II: Building Your Commercial Acumen (covering accounting and budgeting, technology, selling, negotiation) Book III: Managing and Leading Others...
  • Robert F. Hartley. Business Ethics : Violations of the Public Trust
    Business Ethics : Violations of the Public Trust
    Robert F. Hartley
    Any company violating the public trust today puts itself at a disadvantage. Competitors who are more eager to please their clients will gain the upper hand by developing trusting relationships. Readers are exposed to ethical problems, striking examples of unethical conduct, and a variety of moral dilemmas and temptations businesses encounter every day. The aim of this book is to teach from the mistakes of the well-known cases described and to show how to avoid, and how to respond best, should the worse scenario occur.
  • Business Storytelling For Dummies
    Business Storytelling For Dummies
    Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps presenters speak from the heart, while encouraging innovation and getting new strategies and products launched. Business Storytelling For Dummies empowers readers to use storytelling techniques to connect with their audience and drive their business to new heights. Coupling expert advice with real-world examples, proven case studies, scripts and templates, Business Storytelling For Dummies enables readers to communicate more effectively.
  • Barrons, Richard, Tom, Deborah. Business General
    Business General
    Barrons, Richard, Tom, Deborah
  • Business Continuity For Dummies
    Business Continuity For Dummies
    \"Be prepared". Those Scouts know what they're talking about. If disaster struck, could your business continue to operate? It might be fire, flood, storm, technical failure, or a quality control failure - either way, how can you minimise the risk of disruption to your business? Business Continuity Management (BCM) is a way to identify and manage risks to the smooth running of your company. The aim is to ensure you stay in business in the event of trouble. Written by a team of experts, Business Continuity For Dummies clearly sets out how to identify the risks to your organisation, how to create your own BCM Plan, how to apply BCM in practice (including quick wins that can be implemented with minimum fuss!) and what to do if the worst does happen. What are you waiting for? Take action now to ensure the survival of your business.
  • Business Models For Dummies
    Business Models For Dummies
    Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.
  • Peter Fisk. Business Genius
    Business Genius
    Peter Fisk
    At last, a more inspired approach to business. "Business Genius" describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today's fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua - the book captures the best insights from around the world, and a new agenda for today's business. Seeing things differently is the...
  • Eleanor Davidson. Business Writing at Work
    Business Writing at Work
    Eleanor Davidson
    Business Writing at Work teaches the basics of business correspondence by having students work for a simulated com-pany. They write the most common types of business correspon-dence used every day on the job. Because the tasks involve writing for variousdepartments within the simulated company, students also learn how a typical company functions.
  • Business Efficiency For Dummies
    Business Efficiency For Dummies
    Analyzing the worlds most effective companies, as well as utilizing content from the robust library of successful For Dummies titles aimed at top level business owners and managers, Business Efficiency For Dummies provides the foundation all companies can build upon. Topics include: How to take an objective view of your companys current processes and procedures, with an eye towards doing what you do more efficient What to consider when evaluating analysis tools like Six Sigma, Lean, 5S, and Balanced Scorecard to get your company buttoned up and streamlined How to audit your companys accounting procedures and discover what you can do to rein in and control your AP and AR departments How to train employees to be work more efficiently using proven time management, organizing, and motivational techniques How to bring efficiency into the future, using principles of strategic planning, scenario planning, and more The information presented in this valuable resource is compiled from...
  • Helene Panzarino. Business Funding For Dummies
    Business Funding For Dummies
    Helene Panzarino
    Learn to: Prepare to get the right investment for your business Assess the pros and cons of different forms of funding Determine when to use various funding and how to access it Evaluate the implications of your funding options Get the busine

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