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  • Simon Veksner. 100 Ideas that Changed Advertising
    100 Ideas that Changed Advertising
    Simon Veksner
    100 Ideas that Changed Advertising
  • 1000 способов шрифтового дизайна
    1000 способов шрифтового дизайна
    Способность дизайнера грамотно работать со шрифтами - это высший пилотаж. Возможность искусно обращаться со шрифтом говорит о глубоком понимании всех сложностей типографики, а также об остром глазе, способном заметить едва различимые детали. В книге вы найдете коллекцию из 1000 примеров продуманного и вдохновленного использования шрифтов в соответствии с классическими правилами, и нарушая все правила. Фотографии и иллюстрации в этой книге рассказывают о способах создания шрифтов. Читатели смогут более детально узнать о каждой стадии работы. В книге вы найдете множество примеров шрифтового дизайна, которые расположены в определенном порядке, что позволяет быстро находить необходимую информацию. Книга послужит источником вдохновения при создании плаката, приглашения или брошюры. В любом разделе вы без труда сможете найти новые динамичные идеи.
  • Е. Е. Акимова. 100 лучших приемов презентации товара
    100 лучших приемов презентации товара
    Е. Е. Акимова
    Книга "100 лучших приемов презентации товара" - первая в серии книг Елены Акимовой, посвященной такому сложному и интересному делу, как продажи. Прочитав эту книгу, каждый специалист, работающий в сфере продаж, сможет освоить первую ступень профессионального мастерства, а именно искусство презентации товара. О второй ступени речь пойдет в книге "Лучший учебник по продажам". Книга уникальна по своему способу подачи материала: в ней выделяется главное, и при этом должное внимание обращается на детали; сложные моменты представлены в абсолютно доступной для понимания и при этом яркой, необычной, запоминающейся форме. Книгу можно рекомендовать начинающим, работающим и опытным продавцам, торговым и рекламным представителям, менеджерам по сбыту, клиент-менеджерам, сотрудникам call-центров, начальникам отделов продаж, специалистам по обучению и бизнес-тренерам.
  • Е. Е. Акимова. 100 лучших приемов презентации товара
    100 лучших приемов презентации товара
    Е. Е. Акимова
    Книга "100 лучших приемов презентации товара" - первая в серии книг Елены Акимовой, посвященной такому сложному и интересному делу, как продажи. Прочитав эту книгу, каждый специалист, работающий в сфере продаж, сможет освоить первую ступень профессионального мастерства, а именно искусство презентации товара. О второй ступени речь пойдет в книге "Лучший учебник по продажам". Книга уникальна по своему способу подачи материала: в ней выделяется главное, и при этом должное внимание обращается на детали; сложные моменты представлены в абсолютно доступной для понимания и при этом яркой, необычной, запоминающейся форме. Книгу можно рекомендовать начинающим, работающим и опытным продавцам, торговым и рекламным представителям, менеджерам по сбыту, клиент-менеджерам, сотрудникам call-центров, начальникам отделов продаж, специалистам по обучению и бизнес-тренерам.
  • Dave Marinaccio. Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life
    Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life
    Dave Marinaccio
    Admen, Mad Men, and The Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture. Dave Marinaccio, cofounder and the Chief Creative Officer at LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his...
  • Advertising for People Who Don't Like Advertising
    Advertising for People Who Don't Like Advertising
    This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
  • Tom Himpe. Advertising Next
    Advertising Next
    Tom Himpe
    This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
  • Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan. Advertising Media Planning: A Brand Management Approach
    Advertising Media Planning: A Brand Management Approach
    Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan
    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled...
  • Warren Berger. Advertising Today
    Advertising Today
    Warren Berger
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  • David Bernstein. Advertising Outdoors: Watch This Space!
    Advertising Outdoors: Watch This Space!
    David Bernstein
    This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of `commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the `rules' of the poster and the demands of outdoors; the development of a brand identity; the relationship of text and image; the case for wit and humour; and the future of the poster in multimedia campaigns.
  • Advertising Photography in Japan 2007
    Advertising Photography in Japan 2007
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  • John Strachan. Advertising and Satirical Culture in the Romantic Period
    Advertising and Satirical Culture in the Romantic Period
    John Strachan
    Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the "literature" of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
  • Advertising Effectiveness Of Straight Versus Dramatic Ads
    Advertising Effectiveness Of Straight Versus Dramatic Ads
    Advertising Effectiveness of straight versus dramatic ads of perishable consumer products presented in visual medium to young adults- Males and Females. The investigation was a laboratory experiment,(involving 2*2 Factorial Design). The advertising effectiveness was measured by "An Index of Advertising Effectiveness". Two-way ANOVA was used to verify the truthfulness or falsity of the research hypotheses set before hand.
  • Advertising: Approaching the Right Market & Its Practical Application
    Advertising: Approaching the Right Market & Its Practical Application
    Over the last few years, the consumption market has been changing as it never has. The market is more diverse now and advertisers are in need of finding new approaches to reach out an always changing market. This book contemplates two chapters. The first chapter contains theoretical information and real life scenarios showing trends that final customers are nowadays adapting to their lives. The second chapter presents a study concerning market selection and target approach in a diverse scenario. This book will help as a useful source to understand the market and its development through time and should be specially useful to professionals in Advertising, Communications, Marketing, Research, or any related field.
  • Assessing the Relative Performance of Online Advertising Media
    Assessing the Relative Performance of Online Advertising Media
    Online marketing campaigns are the big trend in today’s advertising world. The obvious advantages of online ad media – low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion – according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA.
  • Yoram (Jerry) Wind,Catharine Findiesen Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints
    Beyond Advertising: Creating Value Through All Customer Touchpoints
    Yoram (Jerry) Wind,Catharine Findiesen Hays
    Why Do CEOs Recommend Beyond Advertising? "If you need to convince others that it is time for a fresh look at the role Marketing should play in your company, hand out this book." David C. Edelman, Global Co??“Leader, McKinsey Digital, Marketing and Sal
  • Beyond Advertising: Communication
    Beyond Advertising: Communication
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  • Sanabra, P. Big Format Advertising
    Big Format Advertising
    Sanabra, P
    Big Format Advertising
  • Quart, Alissa. Branded
    Branded
    Quart, Alissa
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  • Бернар Гали. Brand. Рождение имени. Энциклопедия
    Brand. Рождение имени. Энциклопедия
    Бернар Гали
    В книге рассказывается о происхождении названий знаменитых торговых марок. Их имена современный человек произносит каждый день, сталкивается с ними в повседневной жизни, это единственные слова, которые на всех языках пишутся одинаково и имеют одно и то же значение. Вы узнаете, откуда появились такие названия, как Coca-Cola, Lego, Volvo, Canon, Sony... и множество других.

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