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  • Т. С. Жданова. "Ленивый" маркетинг. Принципы пассивных продаж
    "Ленивый" маркетинг. Принципы пассивных продаж
    Т. С. Жданова
    Каждый владелец фирмы хочет иметь высокую норму прибыли, не прилагая при этом больших усилий. Как сделать так, чтобы потребители снова и снова приходили в магазин и всегда были довольны? Как сделать так, чтобы товары и бренды компании пользовались большой популярностью? Как достичь всего этого, не осуществляя больших инвестиций и не привлекая высокооплачиваемых специалистов? Надо использовать "ленивый" маркетинг. Данное пособие предлагает простые алгоритмы нахождения взаимопонимания с потребителями и построения программ стимулирования продаж. В книге рассматриваются методы проведения элементарных маркетинговых исследований и организации пассивных продаж. Для менеджеров-маркетологов, индивидуальных предпринимателей, управляющих магазинами, а также для студентов, изучающих дисциплину "Маркетинг".
  • Марина Вильчинская-Бутенко. "Эпатирующий PR" в истории связей с общественностью
    "Эпатирующий PR" в истории связей с общественностью
    Марина Вильчинская-Бутенко
    В рамках данной монографии определены природа и сущность эпатирующего PR, его специфика в сравнении с категорией "crazy PR", факторы его успешности. Эпатирующий PR - неотъемлемая часть социокультурной жизни общества, при этом средства, формы и методы эпатирования были выработаны человечеством в далёкие от нас исторические эпохи и имеют тенденцию к периодическим повторениям. Система воздействия эпатирующего PR представляет собой многоуровневую структуру, включающую ряд функциональных элементов: цель; субъекты (PR-мены; в исторической ретроспективе — пассионарии и харизматики); системообразующие виды деятельности и их отношения (креативный подход к выбору способов передачи информации, использование табуированных тем и приёмов, превышение ожиданий аудитории, использование вербальных и невербальных средств нейро-лингвистического программирования); условия реализации (демонстративность); технологию (методы, формы, приемы, способы PR-эпатирования и др.). Определена взаимосвязь между...
  • Robert Wajda. $0 to $1,000,000 in 365 Days!: An Entrepreneur's True Story
    $0 to $1,000,000 in 365 Days!: An Entrepreneur's True Story
    Robert Wajda
    This exciting new release covers everything from basic Business and Entrepreneurship to E-Commerce and Marketing. If you're looking for a fast-paced adventure in your area of expertise, $0 to $1,000,000 in 365 Days is one title you won't want to miss.
  • Pervaiz Ali. ''Online Shopping'' Customer Satisfaction and Loyalty in Norway
    ''Online Shopping'' Customer Satisfaction and Loyalty in Norway
    Pervaiz Ali
    In the past decade,there has been a dramatic change in the way consumers have altered their way of shopping. Online shopping is popular now. wherein customer is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It is very important for businesses to understand the customer satisfaction and loyalty because some the customer satisfaction and loyalty are two required things for the well being, profit and long term growth of the firms.In case of Norway, e-commerce has grown tremendously in the recent years. The results of the survey reveal that while a good percentage of Norwegians are satisfied with online shopping only less than half of them stay loyal to their online sellers. The customers will be loyal and can be retained only when...
  • Pritha Dutta. 'Incredible India' TVC and Youth Today
    'Incredible India' TVC and Youth Today
    Pritha Dutta
    The paper deals with the television commercial of Incredible India. It studies whether these advertisements can be used to generate goodwill for the country. Incredible India advertisements are a rare combination of extraordinary words, music and visual. It is an initiative by the Government of India to promote tourism. They are small snippets capturing India at its best. The advertisement frequency is low. But if strategically used can prove beneficial in creating benevolence towards the country. The paper throws light on the negative treatment given to news by today’s broadcast media. It analyzes whether the effect of it can be countered by the portrayal of beautiful India in the ‘Incredible India’ advertisements. It studies if the result of viewing this advertisement can lead to overlooking of the flaws of our country. It specially tries to look into the effect that it might have on the youth.The methodology used for this study is experiment based. The researcher initially showed...
  • George McKenzie. (GET FREE PUBLICITY) How to Use Newspapers and Magazines for Public Relations, FreeAdvertising, Internet Marketing, Website Promotion, and Small Business Publicity
    (GET FREE PUBLICITY) How to Use Newspapers and Magazines for Public Relations, FreeAdvertising, Internet Marketing, Website Promotion, and Small Business Publicity
    George McKenzie
    An extended conversation between two veteran journalists: former newspaper editor Joan Stewart and former TV reporter George McKenzie. They reveal dozens of tips and strategies for using the print media to get free publicity more believable, powerful, productive and profitable than any advertising you can BUY at any price.
  • Martin Posth. 1,000 Days in Shanghai: The Volkswagen Story - The First Chinese-German Car Factory
    1,000 Days in Shanghai: The Volkswagen Story - The First Chinese-German Car Factory
    Martin Posth
    Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today. —Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd. To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable! —Prof. Heinrich v. Pierer, Former Chairman of the...
  • Дон Фэйлла. 10 уроков на салфетках. Как выстроить большую успешную MLM-организацию
    10 уроков на салфетках. Как выстроить большую успешную MLM-организацию
    Дон Фэйлла
    Это краткое, но исчерпывающее практическое руководство рассказывает о многоуровневом маркетинге. Концепция уроков, на которой основана книга, разрабатывалась и выверялась несколько лет, что позволяет автору уверенно утверждать: используя рассмотренные в книге примеры из практики МLМ, вы сможете работать более уверенно и эффективно. Кроме того, вы научитесь обучать сотрудников для своей организации, а также разъяснять особенности МLМ всем, кто не знаком с данной формой деятельности или хочет присоединиться и пополнить ряды самого передового бизнеса XXI века, который дает возможность работать на себя, ничем не рискуя. Для широкого круга читателей.
  • Avila. 100 Greatest Sales Tips of All Time
    100 Greatest Sales Tips of All Time
    Avila
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  • Edgar A. Falk. 1001 Ideas to Create Retail Excitement
    1001 Ideas to Create Retail Excitement
    Edgar A. Falk
    In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunitiesin any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in...
  • 1000 идей для продажи
    1000 идей для продажи
    Все самое новое и интересное. 1000 великолепных дизайнерских идей. Долгожданная книга из всемирно известной серии "1000". Индустрия розничных продаж - одна из самых динамично развивающихся областей мировой экономики. Розница должна оперативно реагировать на постоянно изменяющиеся запросы людей. Высокая конкурентность этого бизнеса добавляет адреналина любому дизайнеру, работающему для розничной сети, магазина, кафе или создающему новый бренд. Эта книга будет интересна не только дизайнерам, всегда стремящимся достичь совершенства, но и владельцам бизнеса, которые по достоинству смогут оценить креатив. На страницах книги представлена потрясающая коллекция интереснейших работ. Логотипы, фирменный стиль, упаковка, буклеты, каталоги, флаеры, промо-материалы, вывески и наружная реклама - словом, все, что необходимо для удачного продвижения товара. Книга просто переполнена идеями, которые помогут творчеству. Издание на...
  • Troy Waugh. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
    101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
    Troy Waugh
    ADVANCE PRAISE FOR 101 MARKETING STRATEGIES for Accounting, Law, Consulting, and Professional Services Firms "Practitioners at all CPA firms who implement these ideas and the key is always in the implementation are likely to reap the benefits of sustai
  • Robin Tulleners. 21 Secrets For Irrigation Contractors
    21 Secrets For Irrigation Contractors
    Robin Tulleners
    As part of Weathermatic's 50th Anniversary, we have commissioned Robin Tulleners to prepare this unique business guide for the irrigation industry. This guide was written with the sole purpose of helping the irrigation contractor stay in business. The industry statistics point to an alarming 90% failure rate by the year 2000. In addition, most contracting companies build few or no assets to pass on to their heirs of the company founder. The reason for this appalling failure rate is not that contractorsare poor installers, they simply lack the training in management and sales techniques to sustain their business. It is Weathermatic's goal to partner with irrigation contractors that are interested in building and realizing a successful future.
  • Jim Karrh Ph.D.. 30 Doses of Marketing Success: A month's worth of tips from a "Marketing Doctor"
    30 Doses of Marketing Success: A month's worth of tips from a "Marketing Doctor"
    Jim Karrh Ph.D.
    If everyone already knows that a business needs customers to survive, and if everyone already knows that marketing is the key function for finding, keeping and serving customers profitably…then why is there so much confusion and poor practice around marketing? The answer is twofold. First, many know-it-alls (bosses, gurus, teachers, trainers and even authors) focus their prescriptions on a relatively narrow area of understanding. But marketing involves wide-ranging skills sets and activities including research, strategic thinking, creativity, communication, forecasting, project management and business intuition. In order to make marketing work for your organization, you need a sense of the big picture. At the same time, too much of the advice out there is needlessly convoluted. Marketing is difficult enough without the complication of hyperbole, fads and buzzwords. Can’t we all just have a real business-level conversation here? 30 Doses for Marketing Success provides...
  • Wesley R Young. 5 Laws Of Marketing: That Every Business Should Live By
    5 Laws Of Marketing: That Every Business Should Live By
    Wesley R Young
    5 Laws Of Marketing is the little book that packs a huge marketing punch. Learn how to quickly improve your marketing and advertising and make more money starting today! If you are tired of reading books with page after page of filler and fluff and just want one that covers everything that is important, your search is over. 5 Laws of Marketing is designed to be a quick read without leaving out anything important. This way you can start working on your business again instead of wasting time with hundreds of pages of information you don't need. The marketing concepts covered in this book can be applied to any type of business, from one just starting to one that has been in business for 100 years. Likewise, whether your business is doing less than $100,000 in annual sales or over a Billion, you can find tactics to help you start improving your bottom line today.
  • E. James Rohn, Jim Rohn. 7 Strategies for Wealth & Happiness: Power Ideas from America's Foremost Business Philosopher
    7 Strategies for Wealth & Happiness: Power Ideas from America's Foremost Business Philosopher
    E. James Rohn, Jim Rohn
    Unlock the Fountain of Prosperity Inside You! “I truly believe Jim Rohn is an extraordinary human being whose philosophy can enhance the quality of life for anyone.”
  • Suzanne Woo. 72 Secrets for Successful Business Golf
    72 Secrets for Successful Business Golf
    Suzanne Woo
    Whether an experienced or novice business golfer, you'll learn secrets to build and deepen your professional relationship and increase revenues. Use this book to achieve greater success when playing golf and conducting off-course business. These secrets have transformed both beginners and experienced players into confident and sophisticated business golfers.
  • Jackie Jarvis. 85 Inspiring Ways to Market Your Small Business
    85 Inspiring Ways to Market Your Small Business
    Jackie Jarvis
    The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions, it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: understand your market place, your competition and your customer; create solid, reasoned foundations for your business; develop your marketing message on credible foundations; decide on the most effective marketing methods for your business; attract new customers, and boost business with existing customers; build your...
  • Samira Amirova. A Country Image and Promotion of a Tourist Destination, (Azerbaijan)
    A Country Image and Promotion of a Tourist Destination, (Azerbaijan)
    Samira Amirova
    Dear reader, an image making process is an extremely complex and highly political activity that can enhance a nation’s economy national self-image and identity. To build an image for a destination is a long –lasting and complex process. Managers must overcome the politics and outsmart their competitors. It takes patience to establish brand reputation. A rapid elevation to celebrity status is the result of culmination of long-term economic, political, social and cultural factors. Promoted image should always reflect the reality of a destination in question. The case in point Azerbaijan has a room for a makeover of its image as a safe destination. Arguably, country’s image can be overhauled by reviewing curbing factors that were identified in this study. Notably, some of country image aspects as history and geographical dispensation cannot be altered or easily manipulated. However, application of relevant marketing strategies as events and deeds were found relevant in Azerbaijan context.
  • Walter Baets. A Collection of Essays on Complexity and Management: The Summer School on Managerial Complexity : Granada, Spain, July 11-25, 1998 (Collection of Essays)
    A Collection of Essays on Complexity and Management: The Summer School on Managerial Complexity : Granada, Spain, July 11-25, 1998 (Collection of Essays)
    Walter Baets


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