3ds Max 9 Bible (+ CD-ROM) Murdock "An excellent book for beginners as well as advanced 3ds Max users. A valuable reference that covers everything you'd want to know." Andre Surya, Award-winning Digital Artist A favorite of 3ds Max artists from beginners to pros! Why is 3ds Max Bible a perennial bestselling favorite? Because whether you're a beginner looking for a tutorial to get you up to speed your first day or an expert needing a reference to Max's advanced features, it's all here. Loaded with advice, professional tips, and more than 150 step-by-step lessons, this is the most comprehensive reference-tutorial on 3ds Max on the market, and the one you'll turn to again and again. * Organize and blend sequences with the new Animation Layers feature * Explore Sun and Sky, Car Paint, and other new mental ray shaders * Combine and divide objects with ProBoolean and ProCutter * Create more accurate dynamic animations with updated reactor tools * Add greater realism with enhanced and integrated hair and fur tools * Reference objects, materials, and controllers with XRef Animate a dancing cartoon moose Isolate mapping surfaces with the Quick Planar map button Add realistic motion to your model's hairstyle What's on the DVD? You'll find before-and-after example files for every tutorial in the book. The DVD also includes: * Models and textures to customize for your own designs * Rendered AVI files of animations used in the tutorials * All the Max files for every tutorial * Adobe tryout versions of After Effects(r), Photoshop(r) CS2, Illustrator(r) CS2, and Premiere Pro System Requirements: See the DVD appendix for details and complete system requirements.
A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius Trout Jack A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Ambient Vibration Monitoring Wenzel Helmut In–operation vibration monitoring for complex mechanical structures and rotating machines is of key importance in many industrial areas such as aeronautics (wings and other structures subject to strength), automobile (gearbox mounting with a sports car body), rail transportation, power engineering (rotating machines, core and pipes of nuclear power plants), and civil engineering (large buildings subject to hurricanes or earthquakes, bridges, dams, offshore structures). Tools for the detection and the diagnosis of small changes in vibratory characteristics are particularly useful to set up a preventive maintenance policy based on the actual evolution of the state of the monitored machine or structure, as opposed to systematic a priori planning. Ambient Vibration Monitoring is the backbone of such structural assessment monitoring and control. It provides the possibility to gain useful data under ambient conditions for the assessment of structures and components. Written by a widely respected authority in this area, Ambient Vibration Monitoring describes the current practice of ambient vibration methodologies illustrated by a number of practical examples. Designed to aid the practical engineer with their understanding of the topic, it is the culmination of many years of practical research and includes numerous ‘real world’ examples. It also provides information on applicable solutions. This book will enable not only practitioners (in civil, mechanical and aerospace engineering), but also researchers and students, to learn more about the theory and practical applications of this subject.
Austerity Business: 39 Tips for Doing More With Less Pratt "These tips are worth their weight in gold to businesses of all sizes."
—Peter Jones, CBE, Entrepreneur and star of TV's Dragon's Den
For any business, less really can be more.
We all face new, austere times. Whether starting up, surviving or seeking to dominate its niche, every business needs to adjust. Based on years of real business experience, this book shows you how.
From reinvigorating staff with Dunkirk spirit, to building revenues on a shoestring, this book tells you where to cut and where to keep spending.
Packed with witty anecdotes, inspirational quotes and common sense advice, Austerity Business is a reinvigorating read for any business leader sworn down by daily bad news – the age of austerity really can be about thriving, not just surviving.
British History For Dummies Sean Lang This book is a riotous, irreverent account of the people and events that have shaped Britain. Always getting those kings and queens confused? Never sure what happened when? Then you need this book. Inside you'll find rip-roaring stories of power-mad kings, executions, invasions, high treason, global empire building, and forbidden love - not bad for a nation of stiff upper lips! * Revised and expanded to include the historical parliamentary elections of 2010 and the British mission in Afghanistan * Accompanied by access to a timeline and 'Who's Who in British History' section on dummies.com * This new edition contains an 8-page color insert so you can see who, what and where the ensuing historical action takes place.
Business Etiquette For Dummies Fox Sue Make no mistake, etiquette is as important in business as it is in everyday life - it's also a lot more complicated. From email and phone communications to personal interviews to adapting to corporate and international cultural differences, Business Etiquette For Dummies, 2nd Edition, keeps you on your best behavior in any business situation. This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today's diverse and complex business environment with great success. You'll get savvy tips for dressing the part, making polite conversation, minding your manners at meetings and meals, behaving at off-site events, handling ethical dilemmas, and conducting international business.You'll find out how to behave gracefully during tense negotiations, improve your communication skills, and overcome all sorts of work-related challenges. Discover how to: make a great first impression; meet and greet with ease; be a good company representative; practice proper online etiquette; adapt to the changing rules of etiquette; deal with difficult personalities without losing your cool; become a well-mannered traveler; develop good relationships with your peers, staff, and superiors; give compliments and offer criticism; respect physical, racial, ethnic, and gender differences at work; learn the difference between 'casual Friday' and sloppy Saturday; develop cubicle courtesy; and, avoid conversational faux pas. Business etiquette is as important to your success as doing your job well. Read Business Etiquette For Dummies, 2nd Edition, and make no mistake.
Buzz Marketing with Blogs For Dummies Gardner Susannah In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business;
Discuss relevant issues;
Provide a clearinghouse for information and expertise;
Show your business as a good corporate citizen;
Support an exchange of ideas;
Get honest feedback from your customers;
Affect public opinion.
If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette;
Define your audience and target your blog to reach them;
Involve your customers, earn their trust, educate the public, and build community;
Avoid possible legal pitfalls while keeping your blog interesting;
Encourage contributions and links to your blog;
Use images and design an eye-catching format;
Optimize your blog for top search engine ratings, track your results, and measure your success.
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Database Design and Implementation Sciore Edward Covering the traditional database system concepts from a systems perspective, this book addresses the functionality that database systems provide as well as what algorithms and design decisions will best implement their functionality. It describes what Java tools and techniques will help developers build an application that uses a database system.
Fashion Retail Curtis E. When it comes to architecture and design, one area in which there has been a huge amount of popular interest is that of interiors.
Yet, surprisingly little has been published in the area of fashion, despite the fact that today many top fashion houses are choosing to collaborate with leading architects and designers, with the aim of creating a unique brand.
From unique boutique–chic to department stores, this book showcases around 30 of the most successful and inspiring collaborations around the world. The breath–taking results are laid out over more than 300 full colour photographs, which are accompanied by simple captions.
Cases studies include:
Prada, Stella McCartney, Hermés, Emporio Armani, Louis Vuitton, Burberry, Giorgio Armani, Paul Smith, Jill Sander, Issey Miyake, Dolce and Gabbana, Martine Sitbon, Fendi, Oki–ni, Missoni,Gianfranco Ferré, Comme des Garçons, Nicole Farhi, Marni, Harvey Nichols, Chloe, Selfridges, Alexander McQueen, Marks and Spencer.
Foundations of Multinational Financial Management Shapiro Alan C. All too often, companies focus on the threats and risks inherent in venturing abroad. But multinational firms actually have opportunities that are not available to purely domestic firms. This work discusses the foundtions of multinational financial management.
Frommer's Italian Islands Hogg Sylvie Entirely brand-new, Frommer's Italian Islands clues you in to the region's best experiences, from enjoying secluded beaches or sophisticated nightlife to exploring towns and villages or unique archaeology. Think you've seen it all in Italy? Our author hits all the highlights, with the best of the islands, from the Tuscan archipelago to Siciliy and Sardinia, then moves off the beaten track to the dramatic and volcanic Aeolian Islands, beautiful and historic Aegadi Islands, the Tremiti Islands - aka the 'pearls of the Apulian Adriatic Sea', and many more. She's checked out all the best hotels and restaurants in person, and offers authoritative, candid reviews that will help you find choices to suit your taste and budget, whether this is your first visit to Italy, or your twentieth.
Global Housing Markets Bardhan Ashok Two years into the crisis, market participants now have a chance to look back and learn from the experience. One of the most striking aspects is how global and yet how local it has been. Countries in many parts of the world were players in either the financial bubble or the housing bubble or both, but the degree of impact, outcome and responses varied widely. This is an appropriate time to pull together the lessons from these varied experiences. This book consists of four parts. Part I introduces the framework for the book with a general introduction and follows the housing crisis in the US, as the core of the meltdown. Part II includes several chapters describing the evolution of housing markets and policy in the run-up to the crisis, impacts, and responses in Asian countries. Part III covers a similar breadth of topics on European housing markets. Part IV covers several countries in far-flung corners of the world, and which have some distinctive attributes. It concludes with an analytic chapter comparing experiences and linkages across countries and pointing to policy implications and research lessons drawn from these experiences.
Golf For Dummies McCord Gary The fun and easy way to get a grip on golf.
Golf For Dummies, 4th Edition, gives you all the latest information on the game, including updated expert advice on everything from improving fundamentals to mastering the game's mental aspects. With advice from professional Gary McCord, this expert guide gives you easy to follow instructions for hitting the ball farther and straighter, and hints on how to shave strokes off your game.
- Updated instructions on grips, stances, and swings.
- The most current stars and best courses.
- New tips from top players on how to improve your game.
- Details on the latest golf equipment and technology.
You'll never fall into the tourist traps when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert authors have already gone everywhere you might go—they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. No other series offers candid reviews of so many hotels and restaurants in all price ranges. Every Frommer's Travel Guide is up-to-date, with exact prices for everything, dozens of color maps, and exciting coverage of sports, shopping, and nightlife. You'd be lost without us!
This guide is specifically geared to travelers who want to go to Greece for beaches, beautiful weather, and island-hopping. Its centerpiece is a feature no other guide offers: a full chapter on cruises, written by one of the cruise industry's leading specialists and featuring candid reviews of each line and tips on how to get the best deals.
We'll start you off with a quick overview of Athens, your gateway, before setting off to explore the most beautiful and appealing of Greece's many islands, including the Saronic Gulf Islands, Crete, the Cyclades, the Dodeconese, the Northeastern Aegean Islands, the Sporades, and the Ionian Islands.
If you're exploring on your own, you'll rely on us for dozens of detailed island and town maps, complete details on ferries and flights, and a wealth of information on accommodations, sightseeing, dining, and nightlife. This is the only guide you need to discover the best of the legendary Greek Isles!
Completely updated biannually, Frommer's Greece features stunning color photos and maps of the sites and experiences that await visitors.
Our authors include renowned Classicists and young, hip Athenians who have scoured the country, from its ancient sites to its newly hip neighborhoods like Gazi to bring readers an up-to-the-minute snapshot on the best both ancient and modern Greece has to offer.
Newly expanded coverage of Athens' best restaurants, hotels, and nightlife.
More up-to-the-minute coverage of the Greek Islands, including the party paradise of Mykonos, stunning Santorini, and the award-winning beaches of Kefalonia.
Home-based Business For Dummies Edwards Paul Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, this book gives you the most current and up-to-date information you need to navigate your way through the whole process.
Hospitality Sales. A Marketing Approach Shaw Margaret What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book: Presents selling as the vital link between marketing and operations Explains concepts and practices with clear, real-world examples Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology Provides summaries and discussion questions at the end of each chapter Features a quick-reference glossary of important terms Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.
How to Write a Paper. Fifth Edition
This concise paperback is one of the best known guides to writing a paper for publication in biomedical journals. Its straightforward format - a chapter covering each of part of the structured abstract - makes it relevant and easy to use for any novice paper writer. How to Write a Paper addresses the mechanics of submission, including electronic submission, and how publishers handle papers, writing letters to journals abstracts for scientific meetings, and assessing papers. This new edition also covers how to write a book review and updated chapters on ethics, electronic publication and submission, and the movement for open access.
IPSAS Explained Muller-Marques Berger Opening with a thorough description of the structure and organization of the IPSASB, the book goes on to give an overview of the principles of such key topics as the accrual basis of accounting as against cash basis, the history, scope and authority of IPSAS, the strategy of the IPSASB as well as the standard–setting procedures. Additionally the various measurement bases (cost, present value, fair value) are introduced. A special focus of the book is on the implications of the current financial crisis on public sector accounting.
In the main section of the book each IPSAS (including the recently published exposure drafts) is presented in brief, focusing on the core content of the relevant standard.
Ernst & Young is a global leader in assurance, tax, transaction and advisory services, employing over 135,000 people worldwide.
Managing Business Change For Dummies Evard Beth Managing Business Change For Dummies gives you practical step-by-step advice for evaluating your organization's change effort from start to finish. This friendly guide brings you specific techniques and tools for each step of the change process - from how to pinpoint potential problems and resolve them quickly, to how to help employees respond to change with more flexible and positive attitudes.