48 Laws of Power (Concise Edition) Robert Greene Drawn from 3,000 years of the history of power, this is the definitive guide to help readers achieve for themselves what Queen Elizabeth I, Henry Kissinger, Louis XIV and Machiavelli learnt the hard way.
Law 1: Never outshine the master
Law 2: Never put too much trust in friends; learn how to use enemies
Law 3: Conceal your intentions
Law 4: Always say less than necessary
The text is bold and elegant, laid out in black and red throughout and replete with fables and unique word sculptures. The 48 laws are illustrated through the tactics, triumphs and failures of great figures from the past who have wielded - or been victimised by - power.
Afgantsy: The Russians in Afghanistan, 1979-89 Braithwaite Rodric In a timely and eye-opening book Rodric Braithwaite examines the Russian experience in that most recent war in Afghanistan (after Alexander's conquests and the many British imperial wars and skirmishes). Largely basing his account on Russian sources and interviews he shows the war through the eyes of the Russians themselves - politicians, officers, soldiers, advisers, journalists, women. As former ambassador to Moscow, Rodric Braithwaite brings unique insights to the Soviet war in Afghanistan. The story has been distorted not only by Cold War propaganda but also by the myths of the nineteenth century Great Game. It moves from the high politics of the Kremlin to the lonely Russian conscripts in isolated mountain outposts. The parallels with Afghanistan today speak for themselves. A superb achievement of narrative history, sensitive writing and exciting fresh research: so wrote Simon Sebag Montefiore about Rodric Braithwaite's bestseller Moscow 1941. But those words, and many others of praise that were given it, could equally apply to his new book.
Megachange: The World in 2050
Building on the hugely successful annual Economist The World in... publications, this essential guide to the twenty-first century captures the sweeping, fundamental trends that are changing the world faster than at any time in human history. In 2050 there will be 9.3 billion people alive - compared with 7 billion today - and the number will still be rising. The population aged over sixty-five will have more than doubled, to more than 16 per cent; China's GDP will be 80 per cent more than America's; and the number of cars on India's roads will have increased by 3,880 per cent. And, in 2050 it should be clear whether we are alone in the universe. What other megachanges can we expect - and what will their impact be? This comprehensive and compelling book will cover the most significant trends that are shaping the coming decades, with each of its twenty chapters elegantly and authoritatively outlined by Economist contributors, and rich in supporting facts and figures. It will chart the rise and fall of fertility rates across continents; how energy resources will change in light of new technology, and how different nations will deal with major developments in science and warfare. Megachange is essential reading for anyone who wants to know what the next four decades hold in store.
Moscow 1941 Braithwaite Rodric Rodric Braithwaite's magnificent narrative of 1941 and the Battle of Moscow, and the Russian men and women who fought it, was one of the major history titles of 2006 in both universal acclaim and sales. Based on huge research and scores of interviews, this book offers an unforgettable and richly illustrated narrative of the military action that took place in Moscow during 1941; telling portraits of Stalin and his generals, some apparatchiks, some great commanders. It also traces the stories of individuals, soldiers, politicians and intellectuals, writers and artists and dancers, workers, schoolchildren and peasants.
Other People's Money. Masters of the Universe or Servants of the People? Kay John We all depend on the finance sector. We need it to store our money, manage our payments, finance housing stock, restore infrastructure, fund retirement and support new business. But these roles comprise only a tiny sliver of the sector's activity: the vast majority of lending is within the finance sector. So what is it all for? What is the purpose of this activity? And why is it so profitable? John Kay, a distinguished economist with wide experience of the financial sector, argues that the industry's perceived profitability is partly illusory, and partly an appropriation of wealth created elsewhere - of other people's money. The financial sector, he shows, has grown too large, detached itself from ordinary business and everyday life, and has become an industry that mostly trades with itself, talks to itself, and judges itself by reference to standards which it has itself generated. And the outside world has itself adopted those standards, bailing out financial institutions that have failed all of us through greed and mismanagement. We need finance, but today we have far too much of a good thing. In Other People's Money, John Kay shows, in his inimitable style, what has gone wrong in the dark heart of finance.
Sounds Appealing. The Passionate Story of English Pronunciation Crystal David It's not what you say, it's the way that you say it... So is it demonstrate or demonstrate? Advertise or advertise? Controversy or controversy? There have long been debates about pronunciation, and Britain's best-loved linguistic expert, David Crystal, is here to tell us why, and how, we pronounce words as we do. Outlining the different effects created by pronunciation and the delivery of speech - from Eliza Doolittle to Winston Churchill - Sounds Appealing examines how phonetics and pronunciation shape our identity. As entertaining as it is enlightening, both casual and committed linguists alike will be utterly intrigued by the peculiarities of pronunciation. Equipping his readers with a present and historical knowledge of phonetics and linguistics, David Crystal will have you delighting in the intricacies and eccentricities of spoken English.
Spell It Out: The Singular Story of English Spelling Crystal D. Why is there an 'h' in ghost? William Caxton, inventor of the printing press and his Flemish employees are to blame: without a dictionary or style guide to hand in fifteenth century Bruges, the typesetters simply spelled it the way it sounded to their foreign ears, and it stuck. Seventy-five per cent of English spelling is regular but twenty-five per cent is complicated, and in Spell It Out our foremost linguistics expert David Crystal extends a helping hand to the confused and curious alike.
He unearths the stories behind the rogue words that confound us, and explains why these peculiarities entered the mainstream, in an epic journey taking in sixth century monks, French and Latin upstarts, the Industrial Revolution and the internet. By learning the history and the principles, Crystal shows how the spellings that break all the rules become easier to get right.
The Story of English in 100 Words Crystal David Featuring Latinate and Celtic words, weasel words and nonce-words, ancient word (loaf) to advanced (twittersphere) and spanning the indispensable words that shape our tongue (and, what) to the more fanciful (fopdoodle), the author takes us along the winding byways of language via the rude, the obscure and the downright surprising.
The Concise Art of Seduction Robert Greene This is the companion book to the bestselling "Concise 48 Laws of Power". Amoral, ruthless, clever and cunning, this is the essential guide to the art of seduction.
You Talkin' To Me? Rhetoric from Aristotle to Obama Leith Sam This is a witty, elegant enquiry into the art of persuasion. Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose toward machine guns. In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practiced and thought about rhetoric from its Attic origins to its twenty first century apotheosis. Along the way, he tells the stories of it's heroes and villain from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.