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  • Advertising Photography in Japan 2007
    Advertising Photography in Japan 2007
    A special collection of works compiled under the editorial supervision by the Japan Advertising Photographers Association (APA) as its renewed 1st issue. Presenting the latest 385 outstanding works by freshest talent in Japanese advertising world including the awarded works, and 221 photos for the APAЎЗs open competition. The freshest advertising trend in Japan is here in this one volume.
  • Beyond Advertising: Communication Design
    Beyond Advertising: Communication Design
    How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.
  • New Shop Image Graphics 2
    New Shop Image Graphics 2
    In order to establish distinctive retail space - be it housewares shop, restaurant, cafe, boutique, hair salon, hotel or any other - it has become essential to develop a store identity based on clear marketing strategies and concepts. This book presents the superbly designed graphic applications that play instrumental roles in creating magnetic store identities, together with photographs of the shops and a description of their underlying concepts. This valuable collection documents more than 100 case studies of the newest and best in store identity from a wide variety of business categories all in one volume.

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